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This site slowstop.com states the following, "A cost effective solution that protect people and infrastructure from damage and injuries." Our analyzers observed that the webpage also said " Superior strength compared to any welded plate bollard on the market." The Website also stated " Stop replacing bollards and repairing concrete. All new flexible polycarbonate guard rail reduces damage and eliminates repairs. Were so sure about our product, we stand behind it. Save money by reducing installation costs and protecting assets. Create safety barriers that last longer, avoid damage." The website's header had Bollard as the most important keyword. It was followed by Rebounding, Flexible, and Modular which isn't as ranked as highly as Bollard. The next words the site used was SlowStop. Guard was also included but might not be viewed by web engines.